Client:
Elite Insurance Partners
Objective:
To help clients understand the differences between Medicare Advantage (MA) and Medicare Supplement (MS) plans and make informed decisions about their coverage options. Approach: Adopted a comparative layout design, presenting side-by-side comparisons of MA and MS plans across key factors such as coverage, costs, and flexibility. Utilized visual elements such as tables, charts, and infographics to present data concisely and facilitate easy comparison.
Tools:
- Figma
- Photoshop
- Illustrator
- Canva
Key Responsibilities:
- Content Coordination:
- Collaborated with the Graphic Design team to gather and review content for the PDFs.
- Ensured content accuracy, relevance, and alignment with project objectives.
- Design Conceptualization:
- Developed simple and visually appealing design concepts for the PDF layouts.
- Created mockups to visualize the overall look and feel of the PDFs.
- Layout Design:
- Designed clear and easy-to-read layouts for the PDFs, incorporating branding elements.
- Organized content logically to guide readers through the information.
- Visual Enhancement:
- Enhanced visual appeal by using graphics, charts, and images to illustrate concepts.
- Ensured consistency in styling and formatting throughout the PDFs.
- Interactive Features:
- Incorporated interactive elements like hyperlinks and buttons to improve user engagement.
- Tested for usability across different devices to ensure accessibility.
- Review and Approval:
- Presented design drafts Graphic Design team for feedback and approval.
- Incorporated revisions based on feedback to achieve final approval.
- Finalization and Distribution:
- Prepared finalized PDFs for distribution online or in print.
- Optimized file size and format compatibility for ease of access.